When the CPR Sign Makes the Hero Shot.
There’s a quiet moment of satisfaction when you spot one of your products doing exactly what it was designed to do, not shouting for attention, just belonging.
That’s what happened when we saw the hero image from this sales campaign photographed by Tynan Holmes, for Ellie & Alex Watson's "The Valle Casa", sold by Amir Prestige.
Front and centre in the lead image of Australia’s most viewed auction property at the time on realestate.com.au, the pool CPR sign wasn’t hidden, blurred, or retouched away. It was right there, sitting confidently within the architecture and outdoor styling.
A quick note on the eye behind the lens.
If you’re familiar with Tynan’s work, you’ll know his images always feel intentional. Clean, calm, and considered, but never flat or clinical. His style leans heavily into light, proportion, and atmosphere, the kind of photography where you can feel how a space would actually be lived in.
Raised on the Gold Coast, with a background spanning photography, marketing, and lighting design, his work has a strong sense of spatial awareness. You see it in the way he frames structural elements, how he lets materials breathe, and how nothing feels over-styled or forced.
Looking through this campaign, the home reads as warm and architectural at the same time. Soft plastered walls, curved forms, timber joinery, Mediterranean references, and outdoor spaces that feel like genuine extensions of the interior. It’s cohesive, and that cohesion is what makes small details feel important rather than distracting.
The CPR sign that didn’t get edited out, and why it matters.
Traditionally, CPR signs are one of the first things to disappear in real estate photography. They’re often removed in post-production, cropped out, or avoided entirely. Not because they’re unnecessary, but because many of them are small, visually jarring, or completely out of scale with the spaces they sit in.
When signs are consistently edited out, it quietly reinforces the idea that “no sign” is the standard or that pool safety signage is optional.
The reality is very different.
In Australia, a CPR sign is legally required for all homes and businesses with a pool or spa. And when selling a property, the pool owner must either provide a valid pool safety certificate to the purchaser before settlement, or notify prospective buyers that there is no pool safety certificate before entering into a contract of sale, and notify the QBCC before settlement.
Having a compliant CPR sign is part of making that certification valid. It’s not optional, it’s essential.
So when CPR signs are edited out of marketing imagery, it doesn’t just misrepresent the space visually, it creates a community perception problem. One where signs are removed or hidden and the reason they're there for (saving lives!) isn't given a second thought.
A Confident, Considered Visual Campaign.
A nod to Tynan Holmes for a sales campaign that didn’t just document a home, but captured it honestly. Leaving everyday, functional details in frame might seem like a small decision, but it plays a big role in shaping how we collectively see and understand well-designed spaces. This shoot felt confident, considered, and real, exactly what great real estate photography should be.
------
Project details:
Photographer: Tynan Holmes [@tynan.holmes] for Amir Prestige [ @amirprestigegroup]
Property: The Valle Casa [@thevallecasa], by Ellie & Alex Watson [@elliewatson]
Sign featured: Euro Summer CPR Sign in Sage Green by Holidae Haus [@holidaehaus]
Designer: Luke Holmes Design [@lukeholmesdesign]
Builder: Arluca Construction [@arlucaconstruction]
